Music is an ancient art form celebrated by most everyone across the world. A universal means of spiritual, emotional, physical, and psychological communication understood by many. Not to mention the fact that music is fun! So, what better way to raise global awareness than tie art with humanitarianism? Cadence & Cause understands the empowering correlation and has since put the algorithm into practice. By joining music and philanthropy, Cadence & Cause sets out to “…use music to change the world, not at some point in the future, but right now."
Cadence & Cause, the new streaming platform developed by Clayton Warwick (Co-Founder of The Music Ninja), and LRXD (Denver-based ad agency), officially launched to the public this week. As promised, this new website pairs musicians and worthy causes together to raise funds for charitable campaigns through sales of music, merch, signed items, and once-in-a-lifetime opportunities.
Fans can also see the impact of purchases in real time through the “Impact Timeline” on the site, which updates in real time as new fans contribute to the campaign.
The causes that are currently being supported are as follows:
- Providing clean drinking water filters to those in need.
- Providing adoption services for shelter animals
- Benefiting childhood educational services across the globe
- Providing homeless US children with care packages
- Preventing human trafficking services to girls in dangerous situations
Here are the first 13 artists to support this groundbreaking new platform:
•The 1975 - Donating a signed 8.5 x 11 photo card, and first press vinyl of their debut LP, 1975 - Will be providing clean drinking water
•Ken Loi and Lara Etzen - Donating an unreleased song, and 1 hour of Skype Studio Session - Will be providing homeless children with care packages
•NOOSA – Donating an unreleased song, a package containing a signed vinyl and handwritten lyric sheet, and an item that would allow a fan to ask NOOSA to cover their favorite song – Will be benefitting childhood education
•Le Noire - Donating their new song, and providing 30 official tank tops - Will be preventing human trafficking
•Heart & Soul Radio - Donating an unreleased song, 3 signed shirts, and a dinner with the band at Casa Bonita that will be filmed and made into a webisode - Will be providing clean drinking water
•TYR - Donating an unreleased song - Will be providing clean drinking water
•Anteros - Donating a song - Will be benefitting childhood education
•VINNIE - Donating an unreleased song, and two limited edition shirts – Will be benefitting childhood education
•Mimic - Donating an unreleased song - Will be providing clean drinking water
•Bobby Nourmand - Donating a remix of an exclusive song - Will be helping shelter animals get adopted
•TNERTLE - Donating an unreleased song, and TNERTLE official tees - Providing clean drinking water
•Johnny Astro - Donating an unreleased song – Will be providing homeless children with care packages
"A number of the artists will be recording their sets from this show, and hosting them with us later in the week. The nominal charge to stream the set will go to funding this worthy cause. in the SXSW showcase."
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