LA’s DEVAULT has teamed up with legendary duo THE BLOODY BEETROOTS for "Hold On" out now via Insomniac Records. This is the next installment in his audiovisual series and is accompanied by an aggressive, provocative music video by Acetone Films and is the first look at DEVAULT’s forthcoming RUBY due in late March.
Last year, DEVAULT stunned the masses with the releases of "Jade" and "Sapphire", leading to widespread praise and admiration from fans and critics alike. Citing a desire to “create something that pays homage to the music that got me so excited about electronic music in the first place,” DEVAULT’s previous projects showcased an edgy, original, and fearless side to his creative output that seemed lacking in dance music. A clash of haunting, 80’s reminiscent vocals with a new dark sound and gritty bassline, “Hold On” is fierce and in your face. The music video puts you right in the middle of a setting not unlike Fight Club, with the main character making their way through an ominous warehouse in pursuit of a high value target. The new single holds true to DEVAULT’s developing aesthetic, with The Bloody Beetroots’ vintage hardcore dance/punk sound acting as the perfect complement to DEVAULT’s aggressive, sinister style.
“I couldn’t find a better way to start off this project than with a huge collaboration with one of my idols The Bloody Beetroots. Being a fan of his music since age 11, it’s surreal to come together on a record now in my career and deliver something strong and momentous. ‘Hold On’ is by far my darkest record to date, and a great preview to the rest of the project,” DEVAULT said.