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“Screaming divas, ethereal pads, and the smooth rush of TR-909 hi hats – ‘90s nostalgia is back full-bore, and with it an entirely new wave of retro-futuristic house music. At the forefront is Los Angeles-based DJ/producer Taylor Freels, aka Urulu. A fresh face on the scene, he specializes in an unabashedly nostalgic sound that creatively appropriates aspects of East Coast luminaries like Masters at Work and Kerri Chandler, while staying true to the computer-driven aesthetic of the present. What hasn’t changed is the music’s sense of intense euphoria, something that can be heard in recent single “1991,” as well as his DJ sets."- SF WEEKLY
Growing up with a somewhat “unconventional” musical background in his parental influences than most uber-cool house producers these days would admit (Mom being a soft rock fan and Dad blaring out the WWE theme tunes), Urulu somehow happened upon kindred spirits offering a sound alien to his own influences in the form of electronic music producers, an insatiable fascination from an early age which he confesses still holds the same childlike allure and intrigue now as it did back then.
The LA based Taylor Freels Utilizes a combination of cerebral, haunting vocal samples, which are the product of endless hours of late-night YouTube digging, and infusing luscious deep chords and low-slung basslines. Urulu strikes the balance between musical contemporaries KiNK and Catz ‘N Dogz while offering more than a passing nod back to some of the soulful 90s house heavyweight producers such as Roy Davis Jr and Moodymann, a vibe which was evident in his well-received free The Untitleds EP, as well as his two chart topping releases on Berlin imprint, Exploited Records, “Across The Sky” & “SINCERELY 91”.
With evocative and emotive productions showcasing a stripped back, classic feel, Urulu’s sounds are a throwback to the lost generation of smoother groove-makers. His DJ charts and sets also showcase a wide and all-encompassing appreciation for all things electronic; the archetypal producer/DJ. The man himself prefers not to be bogged down in the constantly sinking marsh of pigeon-holing and sub-genres which are polluting the contemporary electronic music industry; make no mistake about it, this is unashamedly soulful, infectious, warm house music in it’s rawest and purest form.