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STEED LORD is a musical performance art project working on the frontiers of pure creativity and music making with impressive and energetic live performances, experimental filmmaking, photography, fashion design and styling, art direction, graphic design and other visual mediums.
The threesome KALI, MEGA and DEMO all hail from their native Iceland where they grew up in the entertainment and art world learning their craft at an early age in their fathers studios.
Drawing their raw inspiration from their Icelandic background,
they have managed to create a world of their own that they call
New Crack City where they create their art and write their music.
Steed Lord have since early 2006 been a 100% DIY project and toured all over the world with their music performing for thousands of fans while being featured in numerous magazines, on music and fashion blogs, in tv shows, on radio and they even designed a clothing line for retail giant H&M.
Steed Lord are independent musicians and release all their music on their own label New Crack City Records but they have also licensed their music and remixes on record labels such as Ed Banger Records (FR), Dim Mak (USA), Southern Fried (UK), Get Physical (DE), Disque Primeur (FR) and One Love (AU).
Steed Lord have collaborated with other musicians like Crookers and been remixed by many world know artists such as Jack Beats,
Mustard Pimp, Dj Mehdi, Dj Klever, Reset! and many more.
Steed Lord are also proud WeSC Activists.
Steed Lord´s goal is to keep creating and exploring their own unique sound along with expressing their personal vision through their artistic outlets.