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Pacific! is the sun-kissed, blissed-out baby of Bjorn Synneby and Daniel Hogberg – two childhood friends from the seaside city of Gothenburg, Sweden, whose natural Scandinavian feel for the idyll is evident in a musical aesthetic that is as charming and as it is uninhibited.
Since the early days of the last decade, Synneby and Hogberg have been sewing a patchwork of manifold influences to imbue their delicately crafted pop-not-pop songs with a distinct joie de vivre that seems to hark back and look forward simultaneously. West-Coast, Baroque, Daft Punk, Beach Boys – you could mention any one of these in the same breath, yet Pacific!’s sound remains unmistakably their own: love songs for the new century, dance music for outside the club, nonchalant romance for the carefree generation. The band’s debut album Reveries surfaced in 2008 on Swedish label, Dolores Records, to wide critical acclaim and offered an increasingly musically-aware public a breeze of harmonic and melodic fresh air.
Recently picked up by Alan Braxe’s renowned Vulture label, Pacific!’s retro-futurist identity has met its match. Their anticipated sophomore LP, Narcissus, is shortly due for released and sees the duo move in more Leftfield directions, drawing conceptual inspiration from the classic Greek myth in its story of unrequited love, unspoken truth and self-effacing emotion, yet all the while retaining the debonair signature sound that has already earned so many plaudits. Conceived as a live performance to accompany a modern dance ballet, Narcissus is a testament to Synneby and Hogberg’s creative nous, and in a modern era of listless imitation will be a vanguard to hold dear.