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Jojoflores

Montreal, Canada

House

Deeper Shades Recordings
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Biography

Sweet, soulful melodies and a profound, jazzy vibe are what you can expect from internationally acclaimed DJ jojoflores. After 20 years of devotion to the underground music industry, he was recently voted New York City’s Best International DJ. The boundlessness of his skills does not go unnoticed in his hometown as jojoflores won Montreals 1998 Best Club DJ Sounds of Blackness Award and has been rated one of Montreal’s Top 3 DJ’s for three years in a row.

He is an ambassador of Montreal’s soulful dance music and the city’s hottest deep house garage export. He has toured North America with Osunlade of Yoruba Records and has established honorary residencies in the cities of New York, Chicago, San Francisco, Los Angeles and Toronto.

But there’s more.

He is the innovator, resident dj and founder of internationally renowned Therapy night, now in its 5th year of operation. This is Canada’s longest running and most successful weekly Deep House Garage soirée. He is also the CEO and A&R of Gotsoul Recordings, a production company and recording label dedicated to the worldwide distribution of vinyl and CDs, and recently awarded the number one independent record label in Montreal.

The challenge of never knowing what to expect from a crowd is what drives jojoflores to consistently provide a solid groove. And the world is unanimous: jojoflores has been booked for high profile events presented by Roots, UMM, M.A.C., The Montreal Jazz Festival of Lights, The Toronto Jazz Festival, NYC’s Pablo de Ritis of Wallpaper Magazine, Phat Farm, Bacardi and Hugo Boss. He has played at events attended and/or hosted by Reverend Run of Run DMC, Russell Simmons, Jody Watley, Samuel L. Jackson, Angelina Jolie, Prince Andrew, and Wesley Snipes. Yet jojoflores maintains his street credibility by jacking bodies both at high society gigs for places like Marquee(NYC) and at underground grass roots parties like “Bang the Party” (NYC) and “Deep” (LA). He has furthermore spun with heavyweight DJs Jazzy Jeff, “Little” Louie Vega, Kenny “Dope” Gonzalez, Blaze and Derrick Carter.

The reason for jojoflores’ success is a simple ricochet effect: the love and support he receives keeps him going strong. jojoflores keeps the vibe alive with determination, passion, and the upstanding mission to touch the heart of the ones who love music as much as he does.