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J Son

Stockholm, Sweden

ADRO Records, Callote
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After releasing his Swedish Grammy nominated debut album Never Half Stepping in 2009, which drew praise among music critics around Scandinavia, J-Son is ready for followup.The release of the single Destination Sky marks the first taste of J-Son’s second album Gallery which is due out later this year.

In addition to sharing his talent and growth musically, J-Son has joined forces with the WFF (World Wildlife Fund) in releasing Destination Sky; a partnership intended to raise money for the disappearance of rainforests and awareness of the WFF’s important work to save this essential part of our planet. The well-being of rainforests lays particularly close to the Brazilian-born J-Son’s heart. All funds raised will be ear-marked for WWF’s efforts in saving rainforests in Africa and Borneo.

With the Samba in his blood, music was an unavoidable component in J-Son’s life. Everyone in his family, have their hands and hearts in music. To J-Son it’s as much a passion as a full time job, which he pours his heart into during 10-hour workdays in the studio, writing or somehow improving and promoting his game.

In 2010 J-Son traveled extensively, including longer stays in London, to draw inspiration and write and collaborate with other artists and producers. It was a song-writing year. And a good one at that. J-Son won a gold record for writing the lyrics to Ola Svensson’s Sky Is The Limit and kept on writing. Producer Mischa Daniels was so impressed with the track Where You Wanna Go that J-Son created in a songwriting session in Stockholm, that he wanted it as his first single on his debut album. Where You Wanna Go is rotating heavily on radio stations in both Europe and North America.

J-Son has worked with artists Pitbull, Jennifer Brown and Swedish sensation Salem Al Fakir as well as producers Mischa Daniels, Anders Bagge, Crada, JR Rothem and Parker & James.


Born Julimar Santos Oliveira Neponuceno (J-Son) in a poor area outside Bahia, J-Son, 26, came to Sweden as a five-year-old. His mother, Maria José Larsson, left home at 14 and supported herself with various jobs, while teaching herself how to read and write by the help of newspapers. By 18 she was pregnant with J-Son, determined to give her son a better life, she eventually moved to Gothenburg, Sweden. J-Son grew up surrounded by music in Gothenburg, where he discovered hip-hop as a teen. He jumped up on stage and did a battle at a teen dance hall, an experience so exhilarating it inspired him to go straight home and write his first verse. A while later, he crossed paths with Gticy, the two joined forces and soon ran other MCs out of town. That was the start of J-Son’s musical career, which he has chosen to plant in hip-hop, rap/Urban pop to be specific, but is convinced he will branch out into several other genres as he matures.

Already having ventured into singing and songwriting, J-Son’s goal is to be unpredictable and that in a positive way. Always looking to shake things up and surprise his fans, sharing his diversity as a human being, artist and global soul.

Equipped with a wide variety of experiences, cultures, music and languages, J-Son sees his immigrant status and colorful heritage as an advantage; a well from which his draws his storytelling. Mastering four languages, this wordsmith, combines it all into one global language – rap.

Gallery will showcase J-Son’s growth as an artist and individual over these two years – accomplishments, fame, losses, ends and new beginnings, travel and lots and lots of songwriting.

“I’ve totally enjoyed getting the chance to look back at my artistry and spending all this time writing songs full time, but I’m starting to get that itch to get back on stage again,” J-Son says.

J-Son’s stage presence oozes passion and energy. He gives his all. Given a 40-foot stage, he’ll cover 45.

J-Son is signed to Same Blood Entertainment and EMI Music Publishing. Same Blood is an independent music label with focus on urban music. Starting in 2010, J-Son’s management decided to break the brand into two:J-Son the artist and Julimar the songwriter.