An unequivocal industry visionary, DJ Hell’s career has embodied and then transcended his many guises: Anti-Superstar DJ, International DeeJay Gigolo Label Boss, GQ Man of the Year, Playboy, Jetsetter, Bon Viveur, Munich Machine, New York Muscle. Seeing, and envisioning – that is of enormous relevance to Hell. He managed to convey pure artistic prowess as well as pure style during his thirty year DJ career. The individual look, the do-it-yourself approach, the elitism. That’s how it grew.