Hatiras is one of today’s most accomplished and in-demand house music artists. His many roles include DJ, producer, remixer, label owner and promoter.
Hatiras started out as a party promoter in the early 1990’s. His company, Liquid Adrenaline grew into one of North America’s largest promotion companies with over 40 distinct events in arenas, boat cruises, hotel suites, warehouses and night-clubs. His events averaged 5,000 patrons and peaked at over 10,000.
Following his role as a promoter Hatiras began producing music for the masses attending his events. In 1998 he signed to Bad Boy Bill’s Chicago based label IHR and released his track ‘Digital Doom’. The track was an instant success and received heavy support from top European DJs. His subsequent releases continued to gain momentum however it wasn’t until his third release in 2001, ‘Spaced Invader’, that the world got to know Hatiras.
‘Spaced Invader’ was praised by every top DJ including Pete Tong, Darren Emerson, The Chemical Brothers, Danny Tenaglia, Erick Morillo, Groove Armada and Roger Sanchez to name a few. It was re-released by the UK’s Premier house label Defected, Australia’s Ministry of Sound, Canada’s Universal Music and Mexico’s BMG. The vocals were performed by Basement Jaxx’s ragga rapper Slarta John and mixes were commissioned from some of the top names in electronic music (Darren Emerson, Olav Basoski, Ian Pooley, J-Majik, King Unique, High Contrast and others). The music video and song were massive hits selling huge units and topping charts across the world including the UK’s infamous BBC Radio One. By 2002, ‘Spaced Invader’ had earned Hatiras a prestigious Canadian Juno Award (the equivalent of an American Grammy) for best dance song, and a SOCAN award for most radio play by a dance artist.
As a remixer Hatiras has been recruited to rework music by Kylie Minogue, Loleatta Holloway, Junior Jack, Ministers De La Funk, Olav Basoski, Carole Pope and The Bomfunk MCs to name a few. His zany remixes have been featured on many of the biggest labels in the dance music world including IHR, Azuli, Defected, Manifesto, Ministry of Sound, Parlophone, V2 and Sony.
Besides his chart-topping productions, Hatiras’ DJ career has sent him on tour across Canada, USA, Europe, Australia and South America. He has been featured in the publications Mixmag, 7, DJ, Face, Jockey Slut, M8, Ministry, Loud, Move-X and Klublife. He has also appeared and performed on countless radio and television shows including The UK’s Pepsi Chart Show, BBC Radio One, Kiss FM; Canada’s Electric Circus, Much Music, Musique Plus, La Bouge, Global Groove, CBC Galaxie Radio; and a variety of shows spanning across the globe.
In 2002 Hatiras released his highly anticipated debut artist album ‘Arrival’. It included collaborations with Chicago’s Bad Boy Bill and Delano, and remixes by techno godfather Joey Beltram, Germany’s Patrick Alavi, and the UK’s Total Science. ‘Arrival’ received strong reviews, excellent sales and total support from the global dance community.
His other projects include his top selling compilation series called ‘Electronic Luv’ and ‘Electronic Luv Too’. The first volume became one of the top selling electronic projects in Canada through 2003 with the current edition outpacing its predecessor with strong sales worldwide.
Building on all of his success and understanding of the music industry, Hatiras launched his own record label, Blow Media in 2004. With over a year dedicated to planning the label launch, and a philosophy to provide only the highest quality cutting-edge music, artwork and packaging, Blow Media has already established itself as one of the world’s premiere underground labels.
Charging out of the gate, the debut Blow Media release, Hatiras’ ‘Hit N’ Run EP’ featured the hit track ‘Money Shot’ which has been licensed to numerous compilations mixed by top international DJs, and re-released with new mixes including a reworking by France’s Antoine Clamaran. In its first week of release Hatiras’ ‘Money Shot’ sold 10,000 units worldwide with Blow Media frantic to keep up with demands for the release. With a steady stream of smash releases since then, Blow Media continues to blaze along.
Besides his solo career, Hatiras has been collaborating with the talented musician and vocalist Jaxon to form the duo known as Hatjak. Their debut releases, ‘It Was’ and ‘Searchin’ are introducing a crazy new style of synth and guitar driven songs. Initial sales figures and critical response has already been enormous. As well, their live shows, which incorporate off-the-wall stage antics and live elements with the art of DJing have left crowds buzzing.
Besides his solo productions and collaborations, Hatiras is also utilizing the Blow Media vehicle to nurture and develop other talented artists to their full potential.
Along with his constant touring, productions, remixes, his role in Blow Media, Hatjak, and his mission as one of the driving forces behind electronic music, Hatiras is always looking for a way to break the rules and do things differently. Not satisfied with following the common path, Hatiras is destined to continue to tread new ground and make even larger marks in the future.