During the summer 2003 and 2004, Morel was invited to have a headline residency in Ibiza at Privilege becoming an overnight success and the third best night for the club following the infamous Manumission and the very local Balearic People. Coming back to Ibiza in 2005 at a brand new club called Penelope in honor to Morel and his record label Groove On. Morel has also
appear in Ibiza as a guest DJ at Pacha, Amnesia, El Divino and Space for Manumission’s Carry On.
Morel had his first experience with turntables at the age of thirteen playing at neighborhood parties in his native New York. Later on, he became a regular at some of New York’s most notorious nightspots such as Red Zone, Palladium, Traxs and Save The Robots. These experiences led to his first production in 1989, with the late David Cole of C+C Music Factory, " Our Love Is Over" (featuring Dee Halloway) soon after in 1990, he produced and wrote ’Wiggle It" by 2 In A Room, which became an overnight global success, leading him to his first gold record. That same year, Morel began full-time collaboration with C+C Music Factory working on arrangements and edits for Mariah Carey, C+C Music Factory and Lisa Lisa. These partnerships led to four gold records, 3M tape award and one platinum record within two years.
In 1992, Morel became the Vice President of A&R at Strictly Rhythm Records. At which time, he also took on the position of âIn-Houseâ Producer and Write for the label. During his seven years at Strictly Rhythm , he worked with producers and artist such as Mood 2 Swing, Felix Da House Cat, Erick Morrillo, Sandy Rivera (K.O.T.) , DJ Pierre, Roy Davis Jr., Barbara Tucker, CeCe Rogers, Roland Clark and Ultra Nate, as well as many other producers, recording artist to name and of-course his infamous releases Morelâs Groove Volumes creating his own style and sound ahead of time…
Morelâs hard work and dedication was celebrated with some additional several Billboard Music Awards, another gold record and the worldwide recognition success of the dance label Strictly Rhythm Records.
Later in 1998, Morel took a step further by combining his musical experience and savvy business knowledge to form his company Groove On Productions and label Groove On Records. In addition to his productions Morel is also one of the voters for the Grammy remixed category.
Morel also participated in several DJ tours and Parades worldwide including Carmel Air Rave which featured a chartered plane from Germany To Greece, making Morel the only DJ that has ever played on a plane; Reebok DJ Tour, Puskin Vodka DJ Tour, Ministry of Sound in Germany Tour, MTV DJ Tour, Coca Cola DJ-Culture Tour, Ritmo De Bacardi, eight consecutive years at the infamous Love Parade in Berlin, Rock In Rio (Brazil), Street Parade (Switzerland) and City Parade (Belgium).
In addition, Morel continues to produce his highly successful CD mix compilations such as Casa Grande 2004 Mix CD, WMC 2004 & 2005, Groove, On’s Mix CD, George Morel in the Mix volume 1 thru 4 for More Music Germany, The Mix Le Queen In Paris for Polydor Records, Mega Mix for Strictly Rhythm, Zenith Ibiza for EMI and George Morel The Miami House Mix for UCMG Germany.
Morelâs consistent strive and deep passion for music continues to be demonstrated through his work on productions, deejaying and his company Groove On Productions.