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Jetsetter. Celebrity Trainspotter. TV host. Partystarter. All in a days work for Tyson O’Brien, the DJ and producer better known as Generik who’s converted a lifestyle of good music & good times into a grassroots following the size of an small army!
Fast-talking, freewheeling and with his debut single ‘The Weekend’ (half a million clicks and rising) already a sleazy party staple, Generik embodies the fresh-faced spirit of EDM. Plucked from the backroom club parties of Australia by Calvin Harris after being discovered by the icon at Stereosonic festival in 2013, Generik has since sweated it out on stages across the globe and has been championed by the likes of Diplo and Skrillex for his party-starting ways.
Having just finished an Australian national tour supporting his Ministry Of Sound Sessions DJ mix compilation (#1 album on Australian iTunes), Generik is also the new face of Dance Music on the Australasian cable music television network Channel [V], filming his backstage antics and hosting live DJ sets on his own show, Messed Up. The later part of 2015 sees Generik kick things up a notch with a string of high profile North American appearances including main stage appearance at LA’s HARD Summer and supports for Calvin Harris’s Las Vegas shows at Hakassan, Omnia and Wet Republic.