With a career that spans nearly two decades and runs the gamut from collaborating on worldwide classics like “Yin” and “Yang” to designing sounds and audio content for Ableton, Roland, Korg and Avid, Francis Prève’s contributions to the EDM community have earned him a unique place in the pantheon of DJ/producers. While many of his high-profile colleagues have opted to specialize, focusing their talents on production or DJing, Prève’s boundless enthusiasm for sound itself has placed him squarely at the intersection of both the technology world and dance community at large.
Starting out as a producer in the rave scene of the mid-90s, Prève worked on numerous releases for Pete Tong’s legendary FFRR imprint. Tracks like Orbital’s “Lush” and Utah Saints’ “What Can You Do For Me?” got the remix treatment from the then-budding studio whiz.
A few years later, Prève was distracted by the world of computers and the Internet revolution, finding himself overseeing product development for Tascam/NemeSys’s groundbreaking GigaStudio line of software samplers. “For a while, designing synths was infinitely more fun than making beats. I just wasn’t satisfied with hitting buttons and turning knobs, I wanted to advance the technology itself,” Prève recollects.
Then, in 2000, Francis crossed paths with Josh Gabriel, who was busy transforming the musical landscape with his own technology, MixMan. The two were introduced at a South-by-Southwest panel in Prève’s hometown of Austin, Texas, and became fast friends. As Prève continued to work on technology projects, like developing a sizable portion of the audio data that ships with Ableton Live, Josh began his ascent into mythical DJ status with Gabriel & Dresden.
Shortly thereafter, Prève resumed his dabbling in remixing as programmer/producer for several US pop DJs, including Joe Bermudez and Roland Belmares. This behind-the-scenes work only served to whet Prève’s appetite for more substantial productions and a return to his roots with a more underground sound.
“I learned a lot from my experiences with Joe and Ro – and for that, I’m grateful,” Prève confesses. “But more than anything, it showed me that there was a lot more music inside me, dying to get out.”
From there, Prève began pursuing his own work, remixing #1 hits like “Tracking Treasure Down” and “Dangerous Power” for Gabriel & Dresden.
Finally, after years of encouragement from Josh & Dave, Francis stuck a big toe into the waters of DJing. Drawing on his deep experience with Ableton, Prève’s unique approach to whipping up funky tech sets on the fly has earned him main stage slots in legendary clubs like Pacha NYC, Cielo, Avalon Hollywood, Ruby Skye San Francisco and Melkweg Amsterdam.
Most recently, Prève’s work has included high-profile remixes for legendary DJs like Sander Kleinenberg and Dave Seaman/Josh Gabriel, as well as pop hipsters Scissor Sisters, Dragonette and Winter Kills. His original productions, like “Marina”, “Hasown”, “Flotsam/Jetsam” and “Yin/Yang” (with Wolfgang Gartner) have received support from top-tier DJs ranging from Mark Knight to Kaskade to Tiesto.
Even with a full-time artist career taking off, Prève recently launched his own imprint, Academik, a label devoted not only to music but to sound itself. In addition to showcasing the music of his growing squadron of protégés and apprentices, Academik is the first EDM label that also produces sample libraries and software for synthesizers.
More info at: www.francispreve.com