FORTUNE

FORTUNE

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Born and raised in England, largely in Bristol, Fortune grew up listening to the sounds of Massive Attack, Morcheeba and Roni Size. She became hooked on electronic music du... read more
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Biography

Born and raised in England, largely in Bristol, Fortune grew up listening to the sounds of Massive Attack, Morcheeba and Roni Size. She became hooked on electronic music during the eruption of rave culture in the late 80s and early 90s. She moved to California in 1993, right as Dr. Dre dropped the Chronic and sought out her hip-hop education. In 1999 she started djing playing mostly hip-hop. 2 months later she played her first gig and soon had residencies at underground Milwaukee hip-hop establishments Mars Hotel and Quarters. She quickly developed her style to include house, breaks and techno and the elements she had grown up with, and went on to play almost every venue that Milwaukee had to offer, from Dish to Thai Joes, Three to Mantra Lounge, as well as playing in Chicago and Madison.

Her achievements include winning the Triple Threat DJ Battle in 2003; being the featured Info DJ in 2004; founding LadyBeats, a monthly event promoting the female DJ as normal, not novelty; founding and running For U Events and For U DJ Collective in ’05, which currently holds down 8 events a month and being nominated as an ’05 Scion emerging artist. She has been privileged to play alongside numerous great artists, including Colette, Stacy Kidd, Jesse De La Penna and Boo Williams; but the highlight of her DJ experience so far was visiting Qbert at his home in 2001 and having the honor of scratching with him and Flare at the Octagon.

Fortunes’ main mission will always be to make people happy. “Some dj for the buzz of controlling the crowd, some for glory, others for the creativity. Since I was a child I have always been literally moved by music; providing the medium that brings that same enjoyment to others, making them smile, dance or just close their eyes for a moment, is what really fulfills me.”

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