Brad began digital music production and creation in 1995. By 1997 he created the music to feature in a play he also wrote and directed.
From 1997-2006, Brad was involved various artistic music & entertainment projects. He became involved in live international online music performance in the virtual world Second Life by 2006 under the name Doubledown Tandino.
From 2006 to present, Brad Reason lives in New York City and works in media/technology.
He has been featured in URB Magazine, Drew Carey’s Reason.tv, and won the Electrolux Innovision Award for most Innovative DJ.