Benzi is a busy man. International DJ. Record label head honcho. Brand builder. Radio host. Genre chemist. He may have been born and bred in Michigan—where he’s still based out of to this day—but the man gets around. And his reach is only growing.
Armed only with access to a burgeoning DJ scene online and an insatiable hunger, Benzi was able to kick off his career from a small island outside of Detroit with the instant classic “We Got The Remix” series. He worked with artists like Clipse, Lil Wayne, Rick Ross, and Kanye West on the series, and has since performed alongside LMFAO, Gym Class Heroes, Diplo, Wiz Khalifa. In addition to his own international club appearances, Benzi was the tour DJ for Chiddy Bang, Travie McCoy, Mike Posner, Big Sean, to name just a few.
But rap (and dubstep) does not make a career the way it used to. As such, Benzi has used his immaculate taste and outside-the-box thinking to collaborate with brands such as Red Bull, Mountain Dew, Young & Reckless, PLNDR, Karmaloop, Budweiser, and 10*Deep. He’s also performed at events for the Super Bowl, MTV Spring Break, Lollapalooza, and Tennis’ US Open.
In 2011, Benzi launched The Mike Posner Show with DJ Benzi on Faction on Sirius/XM, and also founded his indie label Get Right Records, which helped launch new acts Solidisco and Silver Medallion. He has also collaborated with Diplo twice to produce albums for Mansions on The Moon and Paper Route Gangstaz, both of which were critically acclaimed and cultivated by cult enthusiasts.
It’s been busy and the business has paid off, in the quality of music and because people have paid attention. Benzi has been name-dropped by New York Post’s Page 6, MTV News, The Washington Post, XXL, Pitchfork, Rolling Stone, and many, many more. He’s toured all over America and sold out gigs in Australia, Germany, South America, Vancouver, Oslo, and yes, more.
But the building is only beginning. An upcoming EP of all original material is just around the corner, to be released on his Get Right Records in 2013, and its debut single “This Is Paradise” (featuring Willy Joy) is already tearing down the club and internets. And Benzi thought he was busy before.