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One sunny afternoon in the mid 80s, the attention of a bespectacled 8-year-old was caught by a demonstration of synthesisers, drum machines and samplers on childrens’ television. Immediately captivated, the young man was never to lose interest thereafter. Fast forward a decade and after studying several grades of music, Asad Rizvi had already cut his first record, hosted a radio show, started a label, and was offered his first DJ booking at a major London club. Since his first release in 1995 at the age of 18, it was clear from the wide support it received that a long road lay ahead for him in music.

Frequently misspelled, Asad Rizvi is a name that House music lovers associate with consistency, refinement and diversity. With over 100,000 units sold of his work, Asad’s sprawling discography covers a multitude of dance music’s most illustrious labels including Om, Global Underground, King Street, The End, Wall of Sound, Loveslap!, Tango, Urbantorque, Loaded, Visitor, as well as his own imprints Wrong and Reverberations. Having been dubbed a “new school hero” by Muzik magazine, “Producer for 2000” by Mixmag, and a “DJ for 2000” in The Face, “Best Compilation of 2003” in M8, his distinctive sound has continually been winning appraisal from the industry’s leading music publications and Dj’s alike. Over the years his work has won the avid support of jocks as diverse as: Danny Tenaglia, Laurent Garnier, Mark Farina, Terry Francis, Mr. C, DJ Heather, Tom Middleton, Doc Martin, Adam Freeland, Gilles Peterson, Inland Knights, Fred Everything, Danny Howells, Desyn Massiello and seemingly countless others.

Asad is not up there in the top 20 lists of the worlds’ biggest DJs. He has nonetheless remained one of the busiest and most well-travelled London house jocks for many years. His infectious yet eclectic slant on House music has regularly proven to satisfy the most purist underground dance-floors to the most up-for-it big room crowds. Having graced the decks at hundreds of venues across five continents, he has made appearances at some of the world’s most well respected venues including Fabric (London), Pacha (Buenos Aires), Stereo (Montreal), Folies Pigales (Paris), Roxy & Mecca (Prague), Crystal (Istanbul), The End (London), and playing to crowds of up to 20,000 people.

Having had an action-packed year touring far and wide from Argentina to Malaysia with a string of sublime releases that have seen him moving back into more electronic house territories, Asad has been working overtime on new releases and remixes, as well as travel plans to rock yet more dance-floors across the globe. An ever-ubiquitous presence in House music is here to stay and will indeed be a name you’ll be hearing yet more of in 2010.