In August 1998 Anneli became the first female DJ touring Sweden, when she found that she could combine her passion for electronic music with work and began playing at nightclubs in southeast of Sweden.
The passion for music began around age 4 while playing the piano with her mum. Some years later she became a flutist and played classical music in orchestras, at the same time she became a fan of Iron Maiden, Metallica and Bad Religion. But in 1994 she discovered the electronic dance music in an underground Goatrance-party! ‘Classical music in a modern way…’
She plays minimal techno/tech-prog-electro-house in around 128 bpm or 145 bpm psychedelic trance, the style depends on the organizer’s demands and of course on the people on the dancefloor. She believes that there is good music in every genre, it just takes time to find.
She is always looking for tracks ‘that which is not played by others’ combined with ‘that which is different from the rest’ using ‘breaks that will surprise time and time again’. This open-minded and inovative thinking is one of her strengths as a DJ.
She is a real teaser in the sense of styles and structures and her sets can go everywhere. Focusing at the most important part of the DJ’s job to please the dancefloor, not herself… – to COMMUNICATE with the crowd – achieve an understanding of what they want to hear without exchanging a single word!
More than ten years later, this passion has made her one of the most well-known and requested female DJ in Sweden, taken her around the globe to all the continents (except Antarctica), playing at more than 650 gigs …
In August 2006 Anneli joined the legendary label PHANTASM RECORDS, which has been a part of the psy trance scene since the very beginning with the first release in 1993. Today they release music from artists like Eskimo, Bliss, Dynamo, Sirius Isness, Cosmosis and in May 2009 they released Anneli’s own compilation – ‘10 Years of Communication’ – to celebrate her 10th anniversary as a DJ! It included – ‘My Time’ – a track Anneli co-produced with Takashi and Isao (aka Indigo) in their studio in Japan!!!
She is sponsored by STANTON since 2007 and 2010 she became a member of the fast growing label NUTEK RECORDS with releases from Painkiller, A-Team, Mekkanikka, C.P.U. and more.
Main events in Sweden: Arvikafestivalen and Mondaybar Cruises. Festivals such as the Vuuv Experience, Antaris, Indian Spirit, Fullmoon Festival in Germany, Royal Doof and Rainbow Serpent in Australia, Universo Paralello in Brazil, Burningman in the USA, with 45 000 people partying in the Nevada desert. Same amount of people visited the BOOM Festival in Portugal 2008, which makes it the biggest psytrance festival in Europe!
Japan, Israel, Morocco, Romania, Lithuania, France, Spain and Ireland are some of the 23 countries in which she played already!