From his home base in Los Angeles, DJ Alexander’s talents are creating a buzz heard throughout the music scene. A master in the DJ booth and in the recording studio, Alex’s energetic approach to original production work translates right to the dance floor, where every event is transformed into an unforgettable musical experience. Born in Cuba, surrounded by musical inspiration, Alex’s love of music surfaced early, and by age 19 he was a working DJ in LA, learning the ropes from the diverse talent pool available to him. In 1999 he began his first residency at Circus Disco, and during his three years there Alex’s unique mixing style and ability to drive a dance floor every week got him noticed. In the early years of the decade, he had the opportunity to spin with superstars Victor Calderone, Peter Rauhofer, Junior Vasquez, Paulo, Manny Lehman, Tracy Young, Tony Moran, and Hex Hector to name a few, spinning at Resolution in the legendary Mayan theater, as well as Vision at Avalon, nurturing the large loyal following he keeps to this day. In February 2003, Alex debuted as the headliner for Reload afterhours and packed the house as rotating resident for over a year.
Since then, he has headlined numerous events up and down the west coast and beyond – most recently New York Gay Pride Saturdays at Splash, Palm Spring’s Infamous White Party Climax Afterhours, and Cherry DC’s Opening party. Aside from his current resident slots at Reflex, Friction and Rage LA, he has helmed a long line of events over the years, including multiple appearances at Club Montage (and now Spin) San Diego, Palladium and Club 550 San Francisco, Ego and Mars Afterhours LA, the Queen Mary Long Beach, and Score Miami. He has also hit clubs in Atlanta, Phoenix, Minneapolis, Boston, Dallas and Houston. And on 7/7/07, LA nightlife was taken to new heights when Alex debuted as the headliner for Scandal @ The Music Box Theater in Hollywood, where he remains the popular party’s resident DJ.
With Alex’s remix work already a favorite of top touring DJ’s, in 2005 he teamed up with Producer Mark VDH, and premiered their first remix, Maya’s “First Time” at LA’s Mayan theater on Labor Day weekend. Their first original production “Encuerate (Strip)” was featured on DJ Abel’s latest Alegria compilation, and they have recently logged two top 5 Billboard singles for Tommy Boy with “Stand By Me” and “Shake It”. Their remix of Amber’s “Sexual” was featured on Wayne G’s recent “Atlantis” compilation, and they logged another top 20 Billboard single with “Surrender Me” produced for Tony Moran, and sung by Debbie Holiday. They were also recently asked to craft the original music for the midnight video countdown at Masterbeat X, the 10 year anniversary of the world class New Year’s Eve party back again at the Mayan theater.
But Alex’s sound simply has to be heard live to be fully appreciated. Bringing his extensive knowledge of house, tribal, hip-hop and Latin rhythm to the tables, he seamlessly blends classic house, deep pulsing grooves and expressive vocal anthems with sexy tribal beats to forge a truly invigorating musical joy ride. And with his innovate mixing skills, he crafts a textured polyrhythmic sound that is known to work the dance floor into a frenzy with each added layer, leaving them begging for more. Whether it be a main event or an afterhours, his fans return time and time again because they know there will always be surprises and as yet unheard mixes in every live performance.