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Biography

DJ Ads began DJing in 1989 playing house music at small ‘free’ parties at the height of the Rave Scene in the U.K. He joined a sound system called ‘Mumbo Jumbo’ in 1990, who organised monthly events @ The Old Lodge, a local venue in his home town (Stroud), and started working his skills and creating a following.

He then got asked to be a resident DJ @ Cambridge University where he performed with a DJ crew from ‘FunnyBone Records’. He also helped the organising and running of ‘Radio Avalon’ Glastonbury Festival’s on-site radio station, two years in a row. From working on the radio station it lead onto the running of ‘DEEP’ 105.3FM, a local dance radio station, again with the ‘FunnyBone’ DJ crew, from 1992 – 96.

In August 1995 he tried his DJing in a hotter climate and took to Portugal, where he DJ’ed @ ‘Incognito Club’ – Lisbon. He then went on to DJ @ ‘Ministry of Sound’ in London, where he was part of a series of events in the V.I.P Lounge, alongside DJ ‘Mark Moore’/ ‘Vinay’.

He then took to writing and editing the Club Section in ‘Now Magazine’, the South West’s Premier Entertainment Life Style Magazine, where he visited Clubs around the South West of England writing reviews etc. This also involved interviews with famous DJ’s/ Producers, including ‘Carl Cox, ‘Mr. C’ and writing record reviews for the latest Dance releases. From there he worked @ ‘TIME’ in Cheltenham Headlining alongside such DJ’s as ‘Tall Paul’, ‘Graham Gold’, ‘Tony De Vit’.

He then traveled again to hotter climates to help organise and run ‘Autonomous Zone’ a radio station on the Island of Ibiza between the years 1998- 2000. This involved a two week broadcast from various venues around the Island.

Since moving to Sheffield, Ads has DJ’ed @ several venues in the area, including a new promotion at ‘The Arches’ alongside ‘Jon W’ (Headcharge), ‘Ive’ (Acumen). He also put together a showcase of 4 DJ’s at the ‘Fifty get Funky’ festival @ Dogma in Nottingham, featuring DJ’s Matt Cooper, Paul Field, Ads and scratch DJ OB1.

Ads has also traveled overseas to the East, where he is currently organising what is set to be the largest production of its kind to hit Asia. The tour is starting in Bangkok and is about promoting new music both from the UK and in Bangkok, but is also supported by the UN/ UNDP and MTV promoting safe sex and A.I.D.S awareness. From working in Thailand, Ads has DJ’ed at some of Bangkok’s hot spots including an MTV Radio launch party with scratch DJ OB1, alongside ‘Da Jim’ one of Thailand’s most prolific rappers, a MTV radio show, a series of events guesting at the ‘Q-bar’ alongside ‘Billy V’, ‘Joeki’, ‘Le Sille Discotheque’, Xtreme Sports festival in Siam Square, FMX Radio, Bar 69 and Skunk+.

He has also been out to Valencia in Spain, where he headlined alongside resident DJ Gabb @ ‘The Roxy Club’, an extensive 2000 capacity venue in the heart of Valencia.

DJ ADS describes his style as cutting edge in the Breakbeat scene and his ability to work the crowd is second to none. He can play various styles of music at an extremely high level and is also known to be a bit of wizard when it comes to scratching.

He is also gifted when it comes to producing, working alongside many up and coming talented artists, developing projects for release on ‘ADLIB RECORDS’. Look out for a series of Nu Skool breaks releases, to be launched from ‘ADS’’ archive.

His production sound could be described as ‘solid yet melodic’, his ear and ability to capture a feeling from a piece of music is outstanding, a sure thing to be looking out for on the horizon.

DJ Ads’ admirations are the likes of ‘Roni Size/ Reprezent’, ‘Adam Freeland’, ‘Hybrid’, ‘Plump DJ’s’, ‘Bushwacka’, ‘Ils’ and anyone who’s passionate enough to follow a dream.