Trap wizards Ryan and Kenny, also known as LOUDPVCK, are just two homies who met in college and started making some beats. Now, they're traveling the country and serving up some of the most face-melting, flame tunes that your ears have ever had the pleasure of hearing. We had the chance to sit down with the hilarious and humble duo to talk about their versatility as artists, their new material and roasting people on Twitter:
Who are some of your biggest inspirations in the music scene right now?
Ryan: Oh man- well this year, that Bon Iver record blew both of our minds, so unique.
Kenny: Francis and the Lights also. We're paying attention to a lot of stuff in our lane but with our releases this year, we've been opening up musically a lot. So we're doing a lot of stuff with top-lines and songwriting- it's much different. So we have all these songs and different vibes that take influence from all this different shit we're listening to. We're basically just writing stuff to all these different instrumentals and have to have songs in mind- which is inspired by stuff outside of instrumental EDM.
Ryan: Within instrumental EDM, we can be inspired by any random dubstep record or an insane drum & bass record the next. I think recently, like what Kenny is saying, we've been listening to more of the ODESZA's, ILLENIUM and JAI WOLF's of the world and are trying to bridge that gap between what's going on in the radio and what really goes crazy at our shows. Those worlds are really coming together right now.
Do you think you guys are gonna start meddling in different genres of EDM then?
Kenny: I think what's nice about EDM right now is that you don't have to be genre specific. There's acts like GTA, Dillon and MIJA and all these different people where each single of theirs does not have to have a theme or "thing" to it- like being a trap thing or a future bass thing. We're kind of just putting our stamp on every style we can, and hopefully we do a good enough job to where all the different fans and those sub-genres like our take on it- rather than us just being the trap kids who have one dubstep song. Our next 7 releases are all of different sub-genres; there's future bass stuff, 128 BPM house stuff, trap stuff, dubstep stuff and all of them have songs or top-lines written to them.
So then are you guys gonna be releasing an EP anytime soon or are you guys gonna stick more to just dropping singles?
Ryan: Singles all year, we think! That's the plan. Who knows if further down the line we end up doing a more put-together project, but right now we're really focusing on just putting new singles out.
Kenny: We have our next 4 months of singles already locked in with artwork and every single piece of the release is already planned. We basically thought that with the way it's working right now and how people's attention spans generally are that us putting out an EP with 7 songs will only get talked about for a month, maybe 2 if you're lucky- but with the way we're doing it, everyone gets a solid 3-weeks to a month with each song to sit with it, whether they hate it or love it. But they get to hear all this music in a much longer span of time and kind of focus in on it more.
Would you guys say you prefer to do singles rather than EPs?
Kenny: Yeah, this is our first time with this kind of plan. We've done EPs in the past but now we're thinking what if we took our next EP and split it up over the span of the next 4 months, you know? What would that do for our fans and how would that affect the reception of the music? We're really trying to figure out if we like this better or not.
Ryan: So ask us in 6 months and we'll let you know how we like it!
Do you think you guys are gonna be more tour heavy or studio heavy this season?
Ryan: We're always both. Our weeks are usually split in half of us spending 6 to 8 hours a day working on music during the week and then tomorrow we're getting up at 5 in the morning and going to Baton Rouge. That's it- and then we repeat. So both.
Kenny: We set up our tour schedule so that it would do that- rather than just blocks of nonstop shows on a bus. It's like we have 10 shows over the next 5 weeks, but any time we get back and the day after we get back from a show, we're in the studio until the next day that we leave to go do a show. So that's every single week.
So you guys were able to have that balance and figure out that perfect studio/touring mix. What do you guys do in your free time, if you have any?
Ryan: I'm a big movie/TV nerd, and I play poker and chess a lot. Kenny cooks delicious food all the time.
Kenny: Yeah, and I do a bunch of other music outside LOUDPVCK as well, so basically the only thing I do besides music is cook and watch some shows, and that's it.
Any shows you guys would recommend right now?
Kenny: Yeah! I'm starting Young Pope, which I'm feeling but a lot of people aren't. I just watched the Slenderman documentary too-
Ryan: I just watched the first half!
Kenny: HBO in general is just killing it.
Ryan: Manchester By The Sea is one of my favorite movies by far. I just saw La La Land and I thought it was good- I think it's a bit overrated but it's good.
When someone comes to your show and leaves, what feeling would you want them to leave with? Like, "holy shit! that was the best thing ever"?
Kenny: I want them to be so drained out of serotonin and exhausted from exerting energy and bugging out that they can't even reflect until the next morning, because they have nothing left after leaving the show. I want them to wake up the next day and be like, "holy shit, how did I SURVIVE that?! That was unbelievable."
Ryan: Yeah, and hopefully their neck is a bit sore.
Kenny: I want you to be RUINED.
I feel like 2 years ago, you guys were very much like "be nice to everybody", but recently on your Twitter, you were roasting everybody! *laughs* What made it switch?
Ryan: But they like it! It's not even about being nice or not nice, it's more of a joke.
Kenny: 99.9% of the time when you see 20 retweets of ours in a row, those are from our biggest fans who are in our mentions everyday. When Ryan and I are sitting in the studio with our real-life friends, not on Twitter, we are ROASTING each other and making memes of each other and all that. So it kind of just translated to the online world because those are our fans and kids we talk to every single day- and once in a while they'll mouth up and be like, "hey I love you guys, but you look ugly as hell in that picture" and I'll go to their profile and be like, "bro, you look like Dora The Explorer's bro cousin" *laughs*. And that'll blow up and then 10 other kids will gang up and be like "oh yeah? well, your last single was trash LOUDPVCK!"
Ryan: Those kids are our fans, Kenny's right. Because once they see the one kid getting the attention, then they want the attention of being roasted.
Kenny: Then you roast them and then they're like, "love you guys, see you in Baton Rouge". This is literally just like a friendly rapport, but it gets a lot of hype on social media because other people will look into it, not having all the background info beforehand, and be like, "oh my god, these guys are just tearing kids apart!" *laughs*
Ryan: Yeah, it's disappointing when they're actually a fan because then we're like, "damn, I wish this guy actually hated us" but then the guy goes, "oh yeah, I've been to 11 of your shows".
Kenny: There's this one kid on Twitter @camperkyle and he's a super basshead. Kyle was tweeting all this shit to us about how he hates something about us and all his tweets were shitting on us. But then I kind of stalked further into his twitter and would see his tweets about us way back when after searching his @ and our name- and he would tweet about how we "revolutionized the trap game, blah blah blah".
Ryan: I just want to know what the moment was that broke Kyle.
Kenny: It's just very rare that we get someone that goes out of their way to shit on us- that never happens. You look into it and you can see that maybe, "oh wow, they just really don't like that we're making future bass or whatever". But I might just start the roast wars up again in a little bit *laughs*.
You've had a lot of feedback with your new single, so you guys are probably super happy about that, right?
Kenny: We're stoked! It was a big, big, BIG departure from anything you've ever heard from us. And to have hardly anyone giving us any crazy backlash about it was awesome- not that we expected it but we were expecting it to reach a new group of people and we weren't sure about how those kids who jumped on the bandwagon for really hard "punch you in your face" stuff were gonna relate to a love song, you know? We weren't sure. It was amazing to see those kids that say "wow, you didn't even have a trap part" still be on-board for new melodic stuff, which was good for us to see. Kids are just into new music now and not as opposed as you might think from all those dumb tweets and stuff.
Ryan: The bass, trap, dubstep kids of the world are the type that they ONLY want that music and to stay in that sub-genre, and I don't hold that against them at all. But like Kenny was saying, we've been happy to not see too much of that in the past two weeks with our new tunes that's come out. A lot of the times, kids aren't willing to step outside their own box and that's what we're doing as producers, so we're kind of asking our fans to come along for that ride with this.
Do you guys have any advice for producers just starting out?
Kenny: Make more music. Make a song every day and make as much music as you possible can until you're at Kanye/Quincy Jones level.
Ryan: And if it doesn't sound that good, then think what are the specific individual things I could do to make my stuff sound that good, and try to do those things. We still do that every day.
Is there anything that you guys have to have on tour with you, like a certain item or something
Ryan: My neck pillow, my Bose noise-canceling headphones, obviously my laptop.
Kenny: I just need my phone.
Ryan: Mustache scissors.
Kenny: My stuff differs every time- I just need my iPhone and maybe some weed.
If fans see you out and about, what would you want them to do? Would you want them to come up and say hi to you?
Ryan: For sure! That'd be great.
Kenny: We've made it a point that instead of just taking a picture and a high-five, we'd rather be like, "what're you doing? let's go kick it, we're in your city and we have nothing to do- where's the party?". We've met so many kids open to being like "fuck it, we'll go to the frat party after the show." Now we have these groups of fans and cliques all around the country who are our boys- even if they came to our show one time and said "what's up?". We have memories with random kids in 40 states. It's much different than how a lot of our peers handle it.
I'm not saying anything negative about how other people are with their fans because everyone does their own thing. We just try to make it extremely apparent that we're just like anybody else's homies. We were just two friends in college who put songs up that we were making. We try to get that across a lot because the number one thing you talk to with kids, whether they make music or not, is, "how'd you do it?" and we always try to bring it back to the point that we just make music that's fun for us and we're homies- that's all we're trying to promote.