With HARD Summer being less than a week away, the wait is almost finally over. There has been a lot of speculation of what the music festival will entail since Insomniac took control this year.
In 2017 HARD decided to bring their festival from the Speedway in Fontana, CA to Glen Helen Amphitheater & Regional Park to try and create a better experience for all the festival goers. This new venue was a test run in attempt to not having the attendees in the sun and scorching heat for two full days. While the music festival has consistently produced jam-packed lineups, big stages with great production value, and plenty of parking space for the festival goers, the festival still seems to run into quite a few of the same hiccups as previous years. Some common complaints by loyal HARD attendees were: music volume being too low due to noise ordinances, stages being too far apart, delayed set times, and outrageously long lines for both VIP and GA guests that led to a lot of frustration and missed sets.
After a comical teaser commercial where the artists are mistaken for interns, HARD released the lineup and revealed that they are bringing the festival back to the Speedway in Fontana. In addition to that, Insomniac announced that they will be making some layout-related improvements to give attendees a better music festival experience. One of the biggest changes will be the new VIP entrances and other features that are exclusive to VIP members only. In an area that’s already known for having a warm climate and temperature forecasts only looking to be warmer, Insomniac released that they will be bringing back the “Splash Pool”, which can help make it very much worth the money. In addition to the pool, there will be a VIP designated dancing area for members, along with the viewing decks and lounges. Some features for everyone else are the illuminated maps and signs on the ground for better visibility and safety, and more general admission entrances as well.
All of the improvements aren’t just catered to the VIP members only, as mentioned in Insomniac’s article in April, “We are starting from scratch and completely shifting the layout of the event..” They will not be offering camping this year, but they will be moving all the stages off the hot pavement and onto the infield grass areas where camping was previously located.
Aside from the layout improvements for GA and VIP members, the lineup
speaks for itself this year. With Travis Scott headlining after recently announcing his release of his highly anticipated album “Astroworld” on August 3rd, the crowd will be rolling in for his set. Apart from that, big name artists will be playing sets back to back with each other. Some sets to look forward to are: Getter b2b Borgore, A-Trak b2b Baauer, and Diplo b2b Dillon Francis. These acts will be exciting, seeing that a lot of these artists are not only friends, but great performers as well.
Last week HARD released previews of the merchandise that will be sold at the festival. Avid music festival goers are all about their festival merchandise. Items like traditional tie-dye tees, pastel colored tees, necklaces and even trendy fanny packs will be available for purchase at merchandise booths throughout the festival. With all of these new additions, improvements, and lineup under new management, this year’s HARD Summer music festival is an event you definitely do not want to miss. Tickets are still on sale, and can be purchased here.